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Marketing Director
The Roth Family JCC of Greater Orlando
851 N Maitland Ave.
Maitland, FL 32751

Principal Responsibilities:

Job Summary

The Marketing Director serves as The Roth Family JCCs chief communicator and a lead strategic thinker, focused on increasing membership and enrollment, as well as participation in the JCCs events, programs, and mission-driven initiatives. This is accomplished through the use of a variety of methods, including but not limited to, advertising, public relations, digital marketing, and social media. This position is responsible for implementing the JCCs brand and manages a high volume of projects, including the creation of all print and digital marketing collateral for all programs hosted by the JCC and in partnership with contract vendors. The Marketing Director also influences the overall professionalism of the JCCs internal and external communications.

When you join our team as Marketing Director, youre joining a family. We offer benefits like free gym membership, free fitness classes, complimentary swimming pool access, discounted sports leagues and more. JCC directors with children in their household also receive significant discounts on our nationally accredited early childhood center, comprehensive after school program, and award-winning summer camp, with offerings from preschool-aged to the middle schoolers travel camp. In addition, JCC directors receive paid time off for four weeks of vacation, two weeks of sick time, as well as many Jewish and secular holidays.

Key Responsibilities

  1. Develops, implements, and evaluates all marketing campaigns and promotional activities to educate the community about the JCC and to encourage them to participate in JCC activities and programs.
  2. Manages the lead generation and sales process of the JCC including supervision of the web site, lead/tour tracking mechanism, and online advertising.
  3. Partners with program staff to recommend individualized strategies to accomplish the JCCs participation goals, driving the highest possible return on investment.
  4. Ensures adherence to the JCC brand and overall professionalism in all forms of communication.
  5. Coordinates printed materials for the JCC from concept to completion. Responsible for the preparation of videos, brochures, posters, signs, newsletters, building displays, apparel, photography, fliers, advertisements, and additional materials, using professional software.
  6. Supervises a part-time Marketing Coordinator who aids in the creation of materials.
  7. Edits and approves all materials created by the Marketing Department and serves as a writing, production, and editing resource for all departments.
  8. Innovates with new digital products and services to grow JCC participation, and stays abreast of new technologies to aid in JCC marketing efforts.
  9. Oversees the creation and maintenance of the JCCs current digital marketing strategies, including the web site; all social media; remarketing campaigns; search engine advertising; online videos; and all other online marketing.
  10. Oversees human resources recruitment efforts, including managing the online application process and promoting open positions.
  11. Serves as primary liaison representing the JCC to J Life Magazine.
  12. Serves as primary media contact and pursues editorial coverage of newsworthy JCC happenings.
  13. Prepares and manages budget for marketing expenditures and establishes marketing goals.
  14. Assists executive staff in the creation of development/fundraising materials and campaigns.
  15. Work in conjunction with the boards VP of Marketing to obtain support and direction from the volunteer Marketing Committee.

Minimum Qualifications:

Agency Information:

The Roth Family Jewish Community Center of Greater Orlando in Maitland is the center of Jewish life in Central Florida and home to award-winning preschool, after school, summer camp, fitness, sports, arts and community programs. When you work at The Roth Family JCC, you're a part of a professional family and a community. It is the policy of the JCC to provide equal employment opportunity to all qualified persons without regard for gender, race, age, marital or parental status, sexual preference, disability, religious belief, or any other legally protected category.