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Location and Job Title:

Director of Marketing and Communications
JCC of Central NJ
1391 Martine Ave
Scotch Plains, NJ 07076

Principal Responsibilities:

The Director of Marketing and Communications provides strategic leadership for all marketing, branding, and communications efforts at the JCC of Central NJ (JCC). This role sets and advances a cohesive, mission-driven marketing vision that serves a diverse ecosystem of internal and external stakeholders - including staff, lay leaders, families, donors, and community partners - across 12+ programmatic areas.

As a key thought partner to senior leadership and department heads, the Director of Marketing and Communications balances big-picture strategy with hands-on execution, translating organizational priorities into compelling narratives and innovative engagement strategies. During a period of departmental transition, they will assess agency-wide needs, communicate a clear strategic vision, and rebuild the marketing function to be responsive, forward-thinking, and aligned with both best practices in the field and the evolving needs of the community.

This is a 40 hour per week, overtime exempt position reporting to the Executive Director. Attendance and participation at occasional evening and weekend events is required.

Key Responsibilities

Strategic Leadership

Develop and implement a comprehensive marketing and communications strategy aligned with the agency's strategic plan and individual program goals
Rebuild and lead the marketing department with a focus on strategic clarity, collaboration, and operational excellence
Partner closely with the Senior Management Team to ensure marketing initiatives reflect organizational priorities and support long-term growth
Proactively identify trends, tools, and innovative approaches to keep marketing efforts current, effective, and differentiated
Serve as a strategic thought partner to department heads and managers, helping them engage varied constituency groups, increase participation, inspire philanthropy, and effectively tell their stories
Translate impact and outcomes into compelling narratives that resonate with multiple audiences
Develop and oversee an internal communications strategy that ensures staff and board members are informed, aligned, and connected to the agency's vision
Collaborate with the philanthropy team on integrated communications strategies, including donor engagement, on-the-ground event presence, and direct interaction with supporters
Oversee adherence to the branding standards of the agency
Other relevant duties as assigned

Communications & Content

Oversee website strategy, content maintenance, communications, and digital infrastructure
Develop and manage social media and email strategies, including content calendars and audience segmentation, to effectively reach diverse constituencies
Strategically mine, organize, and deploy content that clearly communicates how the JCC advances its mission and serves the community
Provide creative direction and constructive feedback on print and digital collateral to ensure clarity, consistency, and impact
Analyze performance data across media channels to refine strategies and support data-informed decision-making

Management

Coach, develop, support and appraise marketing staff to maximize their effectiveness and professional growth
Build strong, trust-based relationships across all JCC departments and with lay leaders, navigating differing needs and priorities with diplomacy and strategic insight
Thrive in a fast-paced, multifaceted environment while maintaining strategic focus
Plan and manage the marketing budget, ensuring efficient allocation of resources
Negotiate contracts and oversee relationships with external vendors, including media buyers, designers, photographers, and videographers
Implement systems and processes that support efficient, timely, and scalable marketing operations

Media & Partnerships

Cultivate and maintain relationships with local media outlets, schools, synagogues, and community partners to expand visibility and reach
Collaborate with media buying agencies to plan and execute paid campaigns that support organizational goals
Participate in internal task forces and cross-functional initiatives to advance agency-wide objectives

Key Benefits Offered

Medical, Dental, Vision
Basic and Supplemental Life Insurance
Medical and Dependent Care FSAs; HSA
Mass transit and commuter parking FSAs
401(k) retirement plan with employer match
Paid time off
Complimentary membership with use of facilities (fitness, aquatics, programs)
Program discounts for the entire family

Minimum Qualifications:

Required Qualifications & Skills

Bachelor's degree or higher in marketing, advertising or English preferred
Minimum 8 years related professional experience in marketing and/or communications
Experience with marketing in fundraising
Exceptional writing, editing, proofreading and verbal communication skills
Ability to work in a fast-paced environment
Ability to problem solve, prioritize tasks, multitask and manage time effectively and efficiently
Fine-tuned attention to detail and accuracy
Strong interpersonal skills
Experience developing and managing budgets
Literacy and experience with Word Press, CRMs, Canva, Google analytics, email marketing platforms (e.g., Constant Contact, Emma), project management software (e.g., Asana, Monday.com), etc.
Familiarity with non-profit organizations a plus

Physical Requirements

Sit for extended periods while working at a desk and on a computer
Communicate clearly, verbally and in writing
View and read digital content, reports, and marketing materials
Occasionally lift or move light materials, typically up to 15 pounds

Salary:

$100000

Agency Information:

The JCC of Central NJ's mission is to educate, enrich and empower our community - from generation to generation.

Our Vision is: In our community, with our community for our community.

As a Jewish Community Center, we are grounded in Jewish values and traditions and believe in fostering inclusion, creating connections and ensuring continuity for our community.