Location and Job Title:

Marketing Specialist
York JCC
2000 Hollywood Dr
York, PA 17403

Principal Responsibilities:

Overview: The Marketing Specialist will work under the supervision of the Marketing Manager to create content for various print, digital and web platforms. Responsibilities include assisting in the planning, creation, implementation, and monitoring of ROI for all integrated marketing and advertising campaigns.

General Responsibilities:

• Work closely with the Marketing & Communications Manager to develop a strategy for integrated marketing campaigns
• Design, schedule and placement of integrated marketing materials including print and digital advertisements, newsletter, email, social media, outdoor and video using appropriate graphic design or video editing software programs
• Support the day-to-day development and coordination of print and digital materials, working closely with cross-functional internal teams and external vendors, from initiation to execution
• Remaining up-to-date with the latest digital media trends and design technology

Minimum Qualifications:

Skills and Qualifications:

• Bachelor's degree in graphic/web design, advertising, marketing, or a related field preferred
• A minimum of 2 years' experience in graphic design and/or digital media
• Solid knowledge of design and editing programs including InDesign, Photoshop, Illustrator, and Video Editing Programs
• Knowledge of web design and content management systems including Wordpress
• Experience with Google Ads and Google Campaign Manager a plus
• Experience with paid social media platforms including Facebook Ads, Instagram, and YouTube preferred
• Experience in advertising copy/professional writing as well as the creation of editorial calendars
• Basic budgeting skills to reconcile paid digital media placements with available budget
• Must be able to lift at least 25 pounds.

Salary:

$35,000 - $45,000

Agency Information:

Who We Are

The JCC is a non-profit community center that welcomes the diverse population of York County, regardless of religion, financial or ethnic background. Since 1910 the JCC's role has changed and expanded to reflect the current times. Our staff is committed to providing members and guests with high quality programs and customer service. Included in a membership is the use of the fitness center, over 100 group and water fitness classes each week, lap and family swims, open gym use, family art and gym activities, a relaxation center complete with whirlpool, sauna and steam room, and discounts on fitness, social, and enrichment classes and programs.

The JCC provides programming for:

• Wellness & Fitness for all ages
• Youth Fitness, Dance & Sports
• Children's Education and Child Care
• Holocaust Education
• Diversity Education
• Jewish Cultural Programs
• Contemporary Adult Programming